Job Description

About Us:

Kwik Mortgage, based in Parsippany, is growing, and now licensed in 24 states. We’re a direct residential lender using the latest in fintechto offer an efficient, transparent, and stress-free digital mortgage experience, in addition to competitive low rates. We’ve closed over a billion dollars in home loans, and we continue to grow our business through innovation, precision, and attention to the client experience. Our employees sit together (sales, processing, underwriting and other loan operations); this means we’re able to service each client quickly and successfully.

We understand that Kwik Mortgage’s strength lies in its employees. That’s why we here at Kwik Mortgage are looking for ambitious, smart, and personable Digital Marketing Specialist .

We value our people, their work-life balance, and their success. We pride ourselves in having a diverse, relaxed, and respectful culture. When choosing new team members, we look for authentic people who share our values and commitment to client success.

Job Description:

Reporting to the AVP of Marketing, the Digital Marketing Specialist will work out of the Parsippany NJ Office. The ideal candidate will have strong copywriting and editing skills, have a passion for social media and digital marketing, and be familiar with marketing automation concepts. In this role you will create engaging and educational shareable content for Kwik’s digital channels including website, blog, email, and social media profiles. The Digital Marketing Specialist will own the social media content calendar, provide support to the marketing team as they develop external and internal communications campaigns, as well as monitor and measure campaign analytics to ensure campaign efficacy.

Must Have:

• Experience and passion for Digital/Social Media marketing
• Strong copywriting and editing skills.
• Notable experience using social media (both paid & unpaid) campaigns to drive traffic/sales.
• Understanding of Marketing Automation, SEM and email marketing.
• Strong interpersonal skills and a strategic thinker that see's the whole landscape.
• Ability to create content for social media platforms and blog.
• Strong analytical experience, ability to use data to create, implement, and execute a digital campaign.

Responsibilities:

• Represent company as the first point of contact for incoming leads/connections in the digital/social media sphere.
• Play an active role in developing, planning and driving the company’s social/digital initiatives and programs while maintaining brand voice and ensuring clear and consistent brand messaging.
• Executing digital/social media marketing campaigns, tracking results, and reporting. Monitor conversations while collecting and analyzing data for ongoing campaigns.
• Help develop strong cross-functional brand & influencer partnerships to help increase brand awareness and educate consumers, including but not limited to real estate and mortgage lending.
• Communicating and coordinating with potential partners to help develop strategy, collect digital assets and manage a calendar. Develop relationships with press and writers in the real estate space.
• Proactively map seasonal communications, initiatives and events, and develop supporting communication plans (i.e. audience, vehicle, cadence, and messaging).
• Use best practices for social media and digital marketing to assist with the expansion of the brand while increasing sales.
• Serve as a content producer (curator, writer, editor) to create editorial stories and opportunities to inform, engage and inspire our consumers.
• Responsible for keeping the group informed and up-to-date with current events within the real estate and housing industry as well as trends in the social media marketing industry.

Requirements:

• 2 - 4 years in social media and/or digital marketing
• Bachelor’s degree in Business, Communications, Marketing
• Excellent communication skills and comfort interfacing with C-suite executives
• Understanding of SEO, keyword research and Google Analytics
• Experience with WordPress as well as social media management tools, like Buffer and Hootsuite
• Strong interest in Digital Marketing & Social Media is essential
• Strong desire to work in a hyper-growth fast-paced environment with a sense of urgency and able to manage priorities without oversight
• Strong communication skills (verbal & written). Experience as a content producer with the ability to organize, apply hierarchy, and simplify content for various audiences & mediums. (Ability to show examples of writing for social media posts, and/or marketing copy would be helpful.)
• Ability to work cross-functionally based on needs of the business (as project lead or contributor)
• Organized, self-motivated, resourceful individual with a can-do attitude and ability to think creatively and holistically.
• Proficient in MS Office Suite programs (Word, PPT, Excel, etc.); Familiar with InDesign/Photoshop or commitment to learn.
• Previous work experience as a Social Media/Digital Analyst, Social Media/Digital Coordinator a plus
• Experience working with a CMS, HTML / CSS, SQL, general programming a plus

Job Tags

Similar Jobs