Job Description

Digital Marketing Specialist As a Digital Marketing Specialist, you will be instrumental in executing digital marketing strategies to enhance the company's online presence and engage effectively with our clients. This role involves working closely with the CEO to implement digital marketing campaigns, manage social media platforms, distribute and track leads, and contribute to the overall marketing efforts of the company. POSITION FUNCTIONS & RESPONSIBILITIES

• Assist in the development and execution of digital marketing campaigns across various channels including social media, email, and the web.
• Distribute and track incoming leads with CEO and sales team.
• Manage and update social media accounts with consistent, engaging content.
• Assist in creating compelling content for digital platforms, including website updates and social media posts.
• Monitor digital campaign performance using analytics tools. Prepare reports on campaign results to help guide future marketing strategies.
• Assist in the creation and management of email marketing campaigns.
• Support efforts with SEO and SEM.
• Support the promotion of internal and external events, product demos, and training sessions.
• Conduct basic market research to understand trends and preference with our target audiences.
• Collaborate with all departments and stakeholders to ensure a unified approach to marketing.

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