Marketing Manager Job at Ginkgo Residential, Charlotte, NC

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  • Ginkgo Residential
  • Charlotte, NC

Job Description

Job Description

Position Summary

The Marketing Manager supports Ginkgo Residential’s Director of Marketing and Property Management organization in designing and executing innovative, brand-aligned marketing strategies across Ginkgo’s growing portfolio of multifamily communities. The ideal candidate thrives in a fast-paced environment, loves storytelling and design, and understands the dynamics of multifamily marketing.

This role plays a key part in creating brand awareness and demand to support qualified and efficient sales for Ginkgo Residential’s managed communities and as a leading property manager in the Carolinas.

Key Responsibilities

Brand & Digital Presence

  • Create and schedule engaging social media content using a unified platform, ensuring each community’s voice reflects the community’s brand identity. Ensure posts by community team members comply with social media posting standards.
  • Maintain property and corporate websites with up-to-date photography, floor plan assets, engaging content, brand verbiage, and virtual tours.
  • Partner with onsite teams to improve listing accuracy and optimize performance, cost, and efficiency across ILS platforms (Apartments.com, Zillow, Apartment List, etc.).
  • Assist with automation tools, analytics dashboards, and AI-driven content platforms to streamline marketing processes and improve engagement.
  • Collaborate on digital ad campaigns, SEO/SEM efforts, and email marketing initiatives that drive quality leads and measurable results.

Creative Design & Content Development

  • Design branded marketing collateral, social graphics, and promotional materials using Canva and Adobe Creative Cloud.
  • Partner with the Director of Marketing to develop seasonal campaigns, contests, event materials, and internal communications that align with Ginkgo’s brand identity and goals.
  • Manage internal marketing shop orders, ensuring accuracy, timeliness, and adherence to brand standards.

Training & Team Support

  • Serve as the primary marketing resource for onsite and operations teams across all regions. Visit communities to understand in-person marketing needs.
  • Define brand identities for acquisitions, transactions, and property rebrands. Order materials and configure setups for new communities.
  • Partner with Learning & Development to ensure team members are educated on brand, social media, and marketing best practices.
  • Provide troubleshooting and technical guidance for marketing platforms such as Entrata, Yardi, Soci, etc.
  • Partner closely with Operations, Asset Management, and GinkgoVest teams to ensure marketing aligns with portfolio strategy, leasing goals, and investor communications.

Analytics & Performance

  • Monitor performance of advertising sources, website traffic, and campaign results to assess ROI and identify opportunities for improvement.
  • Prepare and present data-driven insights to internal stakeholders to guide marketing strategy and decision-making.
  • Support marketing budget tracking and vendor contract management to ensure spend aligns with ROI benchmarks.

Community & Culture

  • Collaborate with other departments on cross-functional campaigns that highlight Ginkgo’s sustainability efforts, community engagement, and resident experience.
  • Incorporate GinkgoGREEN and Ginkgo Gives Back initiatives into marketing storytelling to amplify our commitment to sustainability and community impact.
  • Contribute to an inclusive, creative, and collaborative work culture to serve all Ginkgo’s stakeholders.

Qualifications

  • Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
  • 3+ years of experience in marketing or design; multifamily or real estate experience preferred.
  • Proficiency in Canva, Adobe Creative Cloud, and MS Office suite.
  • Familiarity with platforms such as SOCi, Entrata, Yardi, and Asana is a plus.
  • Strong understanding of digital and social media trends (Instagram, Facebook, LinkedIn, Google Business).
  • Excellent written, visual, and verbal communication skills with a sharp eye for detail.
  • Ability to manage multiple projects, meet deadlines, and collaborate across departments.
  • Passion for storytelling, brand building, and creating meaningful resident experiences.

Benefits:

  • Competitive salary and bonus structure
  • Health, dental, and vision insurance
  • Company Paid STD, Life Insurance, LTD and Employee Assistance Program
  • Retirement plan with Company Match
  • Paid time off and holidays
  • Professional development opportunities

About Ginkgo Residential:

Ginkgo Residential LLC is an integrated multifamily investment, management and redevelopment company based in Charlotte, North Carolina. We currently manage over 8,000 apartment units in more than 50 communities with a geographic footprint that encompasses the Carolinas.

Ginkgo Residential LLC is an Equal Opportunity Employer.

Job Tags

Contract work, Seasonal work,

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